Day 225 of Project 365: A very American thing.

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I have a few things to say about today’s photo.

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First of all, had I been on the Duck Tape® board of directors (a career goal I did not know that I had until this very moment) the marketing department would not have had to sell this very hard to me. I probably would have already suggested it myself. I am a firm believer in the restorative power of comfort food, and approximately 0.5% of all of my waking thoughts involve mac & cheese in some way, especially now that I can’t eat it anymore in its true form, relegated as I am to the chalky, rubbery forms that are the provenance of gluten-free facsimiles of beloved horrible foods. So why shouldn’t a picture of this most excellent food be printed on this most excellent human invention? I find this impulse to brand even the most mundane of objects to be so American. Who except me would ever see my mac & cheese Duck Tape®?

Second, it is a relief to have visual confirmation of the Duck Tape® brand name in the wild[1]. I was asked about this in the context of a trivia game sometime recently and I thought it was a weird detail that my brain had filed away, then I promptly forgot to research it. But here it is, in our local hardware store. It is real[2]. And now that leftover brain process can be redirected to something useful, like wondering if I will ever be able to pronounce “Pleiades” correctly or remember the American Sign Language symbol for P without having to stare at my hand dolefully long enough to make conversation awkward.

Third, despite the obvious corny remark I could make about orange-hued things and America, I mostly don’t talk about politics here. It is a concerted effort on my part to make this place one minuscule corner of the universe that is free from such silliness by devoting it solely to whatever tickles my fancy. (Hey, the brain process just latched onto the etymology of “tickles my fancy”[3]. Nice work!) But you know that already, or you wouldn’t be reading this. If you got lost on your search for hard-hitting journalism online and ended up here … I’m not going to judge. Your local public library will be able to help you find some sources.

Fourth, I dreamed that I got a job in a combination Italian restaurant and hair salon, but I kept sitting down to dinner with my family instead of working. When my manager finally gave up on meaningful eyebrow gestures and came right over to fire me for not serving any food, I explained to her that I already had a full-time job at a library, and burst into tears. She soothed me, and offered me a part-time job in the evenings shampooing hair and sweeping up. I happily accepted.

Writing from: my study. Listening to: The President’s 2016 Summer Playlist: Day. The First Lady’s Day of the Girl Playlist is also worth a mention, another flawless deployment of social media by the Obamas’ PR team[4].


1. Despite the brand-name dropping, I am not a shill. But the name amuses me.

2. Or an elaborate hoax for an incredibly targeted audience. Occam’s Razor applies here.

3. “tickle, v.1”. OED Online. June 2016. Oxford University Press. http://0-www.oed.com.catalog.multcolib.org/viewdictionaryentry/Entry/201761 (accessed August 12, 2016).

4. Oops, politics.

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